BARBIE MATTEl (an idea that hasn’t come to life yet)

Barbie’s closet

A stories activation to boost Barbie’s IG.

We’ll bring back the great feeling of playing with paper dolls to Instagram and invite people to create limitless outfits for Barbie.

How? Simple - with IG Giphy stickers.

Users will be able to find tons of outfits on IG’s sticker section under the name ‘Barbie’s Closet’.

Placing them on the different Barbie dolls they’ll find on Barbie’s Instagram account.

A simple but effective game that will have young ones and not so young ones engaging with Barbie’s Social media over time. In which we can keep adding new outfits and create special collaborations.

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