GEsicht ZeiGEN
Election Campaign
How can we prevent the election success of the right-wing party AfD?
We do what the new Nazis do: an election campaign. The first election slogans ever not for a party but against one. Initiated by Gesicht Zeigen – a small association encouraging people to stand against the right-wing and racism in Germany.
4,300 wild-posted posters as colorful as our society and featuring open-minded statements against wrong politicians by non-politicians all over Germany.
THE POSTERS






SPOT
Using the same wild and bold tone, we started a new kind of relevant discussion across all levels of society – that even reached the National Parliament and international movie stars starring in Game of Thrones (Sibel Kekilli).
& I even got to fight against racism myself.
Credits:
Senior Art Director: Hugo Pareja
Art Director: Reyes de Leon, Igor Gripowski
Copywriter: Anke Roell
Creative Director: Stese Wagner