FANTA DARK

The new, cursed fanta hijacked Germany’s Halloween Seanson in a series of creepy ways.

Beginning with a take over of an unassuming Fanta Orange ad.

The ad came supported by a massive outdoor campaign: OOHS, DOOHS, POS, and special POS in Mercedes Benz Platz.

As well as activations at McDonald’s and in Berlin and Hamburg Dungeons.

Using an innovative retargeting approach, teens were haunted by the dark with creepy ads that followed them across instagram.

Apart from the scary Halloween Makeover, all Fanta Bottles came with another surprise - new snapcodes.

Perfect for scaring your friends

Over all, we sacred 80% of our teen target group with this campaign. And had lots of Fanta while doing it.

Excellent…

Hopefully the only question you have left is…

Credits:
Senior Art Director: Philipp Bertisch
Art Director: Reyes de Leon
Copywriter: Anke Roell
Creative Director: Florian Hucker

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